Tardar Sauce made her debut on in 2012 when her guardian’s brother posted a picture on Reddit. The macro image started getting different captions on it, and things took off from there.
As of this month, the Grumpy Cat Facebook page has over 7.3 million likes, Tardar’s been named an official spokescat for Friskies brand cat food, she’s had a Lifetime movie made about her, and has appeared on nationally televised shows such as Today, Good Morning America and CBS Evening News.
The Grumpy Cat brand launched a licensed line of t-shirts and mugs, and stuffed toys have also been added. Several books bearing the Grumpy Cat name have also been published. The merchandising brand is valued at well over 1 million dollars.
Tardar Sauce has her own manager, who has also managed Keyboard Cat and Nyan Cat. Tardar’s guardian manages the daily schedule, and her guardian’s brother manages Tardar’s website, Facebook page and Twitter account. Tardar’s photo sessions are limited to an hour weekly.
Tardar Sauce’s guardian states that Tardar’s rather grumpy appearance is the result of an underbite coupled with feline dwarfism. Although she may look grumpy, those that have worked with her indicate she’s quite sweet, and not all that grumpy at all.
We’d normally consider being called a curmudgeon a bad thing, but in Tardar Sauce’s case, it’s worked out very well!
Photo from Wikipedia